Bringing science and business together in a first-of-a-kind event in the Nordics.


Visual Identity / Print Design / Motion Graphics / AI Assisted Design


Arctic Startup



Nordeep is the Nordic Deeptech Business Summit by Arctic Startup, an event that brings together Nordic science and business.

MacWell had the honour and pleasure to play an integral part in bringing the event to life; from a brand refresh to digital and physical assets as well as a keynote speech, a facilitated panel discussion and a workshop.
Nordeep needed a strong but minimal visuality to match its nordic philosophy. MacWell produced the event logo, typography and visual themes that aligned with the client’s vision.

The event imagery consisted of monochromatic images of nordic environments combined with digital illustrative elements in the color scheme of the event. In addition, we created AI generated illustrations to support the event’s visuals.
We produced an array of different physical assets for the event spatial branding. We also made the display content for all screens and the master presentation for the stage, utilizing the visual identity we created with the client.
MacWell also produced the Nordeep after movie. We captured the atmosphere and action of the event throughout the two days. By setting up interviews with top professionals of their respective industries we created a concrete narrative of the importance and impact of the event.
MacWell provided not only key assets for the event, but key insight as well. On the main stage, the importance of branding and impactful marketing was emphasized by MacWell founder and CEO Andrew MacDonald in his introductory speech.

Andrew’s introduction paved the way for a keynote by our Creative Director Henrik Axlund. Henrik’s keynote gave concrete pointers on the subject of “Celebrating the Magic of Science with Simplicity”.
To broaden the perspective and include everyday examples and experiences, Andrew hosted and facilitated a panel discussion with marketing and communications professionals.

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