Nokia X100

Creating a complete launch campaign for an affordable Nokia 5G phone exclusive to the US market.


Product Visual Identity / Campaign Creative / Marketing Toolkits / Film Direction / Film Production / Storytelling / 3D Animation / Motion Graphics / 3D Still Images


HMD Global



HMD USA approached MacWell with creating a launch campaign for the Nokia X100, a device exclusive to a major US carrier. The mission was to develop creative assets that showcase the device’s capabilities while directly connecting with the carrier’s target demographic.

We concepted a product film that depicts a day in the life of young city dwellers, who are in the flow of always being on the move and enjoying the fast pace. While situations change, the Nokia X100 is always there to serve its user with the features they need in the moment.

To complement the story and overall tonality of the video, we composed and produced a song that perfectly captures the atmosphere of the concept.
The Nokia X100 case was carefully planned out to capture stills that complement the video. These images support the campaign across a variety of touchpoints from digital to in-store executions.
The final video was further edited to create an on-phone retail demonstration mode, along with cutdowns to serve marketing applications across multiple channels.

Let's work


By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.