Back To School

Creating a campaign film for HMD USA to promote their portfolio of affordable smartphones and tablets.

SERVICE

Film Direction / Film Production / Product Marketing Campaign / Photography / Storytelling

CLIENT

HMD USA

YEAR

2022

HMD USA wanted to promote their whole product portfolio of Nokia smartphones in a single campaign that would reach multiple audiences, from kids to grandmas.

We created a Back To School campaign with messaging, films and stills. We celebrated both lifelong learning and HMD’s affordable smartphones - ready to serve as durable and trusted tools for another year of school. 
While the campaign was aimed at the US market, it was filmed in Finland. We successfully turned a Helsinki suburb into a in North American small town, allowing us to fully deliver on the creative against a very tight deadline.

The films were produced with the help of our friends at Pablo. We also directed a photoshoot for the campaign still images, shot by the very talented Julius Konttinen.  

 

Let's work

together

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